Sherwin Williams
Career Website
THE PROBLEM
As a centennial paint company, Sherwin Williams marketing team felt they were falling behind with the times. Especially with how they approached and showcased who they are to potential new employees. Their recruitment numbers were down, and most people approached the company because of the TV Ad campaign and not because of the look and information on their employee website. Sherwin Williams also had several ADA related lawsuits and the urgency to update their site became the primary concern of the marketing team.
MY ROLE
My company created a content audit, as well as a primary discovery research with the most senior workers in the company. As a Lead Product Designer I was assigned to go over the research with my strategy partner and determine how to move forward with the changes. At the end of the discovery I partnered with SW’s IT and programming teams. With their blessing, I was able to propose a modular responsive component system that would allow for Sherwin Williams’ CMS to switch content without any issues.
WORKING DIRECTION
This assignment give me the opportunity to establish a great working relationship with my creative director, Casey. With him I took a trip to Ohio and presented the initial wires to the entire Marketing and development team. After the teams provided positive feedback I started to work on the final pieces for an internal demo that would allow the users to see the different combinations of the components and how it will improve the look of their content and showcase the scalability of the templates for future updates.
As you can see, the different components allowed for the new content to fit perfectly and also would allow the integration of more content in the future.
THE RESULT
The idea was to create a series of templates that would allow for the content to be easy to read and understand. Simple call to actions would direct the user to the section where they could select their future career. Once there, upon scrolling, the lower nav bar would stick to the top allowing the user to jump to different sections of the page. Making the story flow easy to follow and engaging.
Check the career website here »
